Genesis Group Unveils Its 25th Quick Service Restaurant in Lekki, Nigeria
Genesis Group, Nigeria's leading entertainment and hospitality chain, has officially launched its newest franchised restaurant in Lekki, Lagos, marking the restaurant's 25th outlet in Nigeria - located at 11a, Admiralty Way, Lekki Phase One.
As veterans of the hospitality industry, including their successful cinema chain, the new restaurant is uniquely positioned in the fast-casual space and will provide various residents with a great option for quick and affordable food choices.
For Genesis, the expansion to Lekki is natural and in line with the companies franchise development plan as this announcement comes on the heels of significant growth for its most recent outlet launch in Victoria Island.
Speaking at the launch event, the founder and Group Managing Director of Genesis Group - Nnaeto Orazuike commented that
“We have been in this business for 30 years and this is the 25th restaurant we are opening. We have restaurants and we cater to the oil and gas industry, we are in the hospitality business but it is taking us a bit of time to come back into Lagos”.
He added that “we are also into cinemas. In Lagos, most people know us for our cinemas but we do more catering and restaurants than cinemas. So, we thought it was time to bring the restaurants back into Lagos. We have restaurants in Enugu, Port Harcourt, Abuja, Owerri [...] You have lovely ambiance paired with affordable food. [sic]”
Looking to the future, Mr. Nnaeto Orazuike commented that “in the next five years, people will see a lot more of Genesis and it would become a household name [as it is our] vision to make it a household name across the country”.
With currently 25 restaurants spread across the country, Genesis Restaurant tops its value proposition serving freshly prepared meals and pastries to new and existing customers in the country.
